MarketDirect PackCentral

eProductivity Software’s pack-to-print solution, MarketDirect PackCentral, is a powerful and flexible packaging procurement solution designed for tag & label, folding carton, and corrugated box manufacturers.

The First Online Order Procurement & eCommerce Solution
Purpose-Built for the Packaging Industry


Provides user account profiles, DLAP authentication and SSO integration, and much more.


Features 3D visualization for package design and HTML/CSS tools. Creates new assets or modifies existing ones.


Intuitive user experience makes it easy to execute re-orders and product build outs for ecommerce.


Designed to integrate with a wide range of 3rd party ERP and purchasing systems.

What is MarketDirect PackCentral?

The eProductivity Software pack-to-print solution, MarketDirect PackCentral, is a customer ordering portal designed specifically for the requirements of packaging producers. With powerful tools that simplify order procurement for a wide range of products with an intuitive user experience, you can automate and streamline order processing and eliminate costly errors. 

With stunning 3D Visualization, the SmartBox Designer is a rich artwork design solution for packaging. Available as an optional module for PackCentral, SmartBox Designer enables your customers to create 3D box designs and proof them online before placing an order. With proven scalability, MarketDirect PackCentral is designed to fit your business today and evolve with your changing needs.

How does MarketDirect PackCentral work?

With MarketDirect PackCentral you can offer your customers the most convenient and intuitive online procurement tools available, enabling them to order any new product or inventory item.

Quickly create customized web stores and customer customer portals that incorporate clients’ branding guidelines. Build catalogs of SKUs, and add them to a catalog with full pricing control and user access management.

Site Building tools

With SmartStores for MarketDirect PackCentral you can choose from a library of site templates and begin building your web to print store quickly and easily. You can modify an existing template to include branding elements, colors and graphics without any HTML/CSS programming skills. And if your project does require a higher degree of customization, you have access to the source code and an advanced HTML/CSS editor provides complete flexibility and control over your site.

3D Product Design & Visualization

With SmartBox Designer, available for MarketDirect PackCentral you can give your customers access to a comprehensive library of folding carton and box templates. Customers can select a design and then customize that design by adding branding elements, graphics and labels with the parametric design tool. SmartBox Designer provides 3D visualization including an animation of the folding sequence enabling products to be inspected thoroughly.

Reporting & Analytics

Measuring web to print performance, tracking transaction completion rates, and creating reports has never been easier. With MarketDirect PackCentral’s comprehensive reporting and analytics tools you can monitor your eCommerce sites in real time. Including Google® Analytics and Tag Manager integration that lets you analyze conversion and completion right down to the product level, you’ll have all the data you need to optimize your online business.

Customer Management

Customer administration and management can be complex, with MarketDirect PackCentral’s tools you can rapidly onboard new users with bulk import options. With complete control over user profiles, product and catalog level access privileges and even cost center and department definition, managing your customers has never been easier.

Marketing Tools

With MarketDirect PackCentral’s available AutoEngage solution, you can turn your customer database into a CRM (customer relationship management) tool. This enables you to quickly and easily create targeted marketing campaigns and send your customers offers for discounts, new products – even to remind them to finish checking out. AutoEngage helps you increase traffic and improve transaction completion rates, best of all it’s easy to use, so you can setup and activate a campaign in minutes.

Inventory Management

With MarketDirect PackCentral’s available fulfillment module you can manage your warehouse and inventory setup, orders, and production for your web to pack customers. Define your warehouse layout, and inventory locations and specifications, publish products to your web to print store. When your clients place an order, a pull list will be generated and shipping information automatically updated. Additionally, with MarketDirect PackCentral’s available Rentals and Reservations solution you can manage outbound and inbound inventory for events. With the ability to define event schedules, special handling instructions, and automatically create return packing slips – you can offer your customers complete event support and logistics without the overhead.

Shipping Management

MarketDirect PackCentral’s integrated shipping option enables you to manage all aspects of your parcel handling across multiple carriers. Your customers can see all available shipping rates and delivery options with live rating across all carriers. Once the order is placed, the shipping information and service is automatically available to production, and tracking information can be shared with the customer, reducing errors and customer support tasks.

Integration & Data Exchange

MarketDirect PackCentral has a range of tools to make 3rd party platform integration and data exchange simple. With the MarketDirect PackCentral API you can develop your own integrations and connect 3rd party management information systems, accounting platforms or CRM’s with bi-directional data exchange. The API can be added to self-hosted or EFI hosted systems.

MarketDirect PackCentral’s optional cXML punchout catalog enables integration with 3rd party procurement systems such as Ariba® and Coupa®. In addition MarketDirect PackCentral’s external system connector enables order information to be shared easily with 3rd party accounting solutions such as QuickBooks®. The JDF prepress connector enables job intent information to be shared with EFI Fiery® and 3rd party prepress and production solutions.

Who is MarketDirect PackCentral designed for?

Corrugators & Box Producers
Tag & Label Printers
Folding Carton Manufacturers

Always-On Cloud-Ready Services

As an eProductivity Software cloud-managed solution you won’t ever have to worry about MarketDirect server availability or uptime, you can focus on servicing your customers and your business. Our professional services team keep your solution up-to-date and running smoothly, alerting you to potential threats and providing 24/7 monitoring.

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