MarketDirect VDP Enterprise

eProductivity Software’s enterprise VDP, personalization, and composition platform engine purpose- built for commercial printers, personalized card and gifts, direct mail, and marketing communications.

Powerful Cost-Effective & Scalable VDP Solution Designed for the Enterprise & Personalized Gift Market


Optimized for any volume workload, MarketDirect VDP easily scales as your applications demand.


With a robust well-documented API, integration with your applications is simple and fast.


Unlike other platforms, MarketDirect provides an engine for both vector graphic and raster bitmap variable-data composition.


Flexible output options for your workflow include PDF, PPML, and JYLT.

What is MarketDirect VDP?

eProductivity Software MarketDirect VDP Enterprise is a purpose-built VDP, personalization, and composition platform that is designed to deliver premium variable-data composition to your custom print portal or web applications. With a highly flexible interface it’s easy to create solutions that include real-time document previews or solutions requiring high-performance digital print composition. Robust and easy integration through MarketDirect’s APIs ensure rapid time to market for any web-driven high-volume production applications.

How does MarketDirect VDP work?

Whether it’s high-impact direct mail, or personalized gifts and premiums, calendars or greeting cards, eProductivity Software’s MarketDirect VDP Enterprise solution enables data-driven content to be published quickly and easily. Personalize Adobe® InDesign layouts, generate rich data-driven images and documents with simple-to-use tools. Create personalized online graphics and images for web sites or any web applications.

MarketDirect VDP Enterprise is a scalable high-performance server backend for image and document generation that drives many of the leading web to print portals. With easy-to-implement APIs and a powerful production workflow connecting directly to all digital presses, print service providers will set up and reliably run their personalized greeting cards or gifts business on the web and offer their customers highspeed previews and online configuration of personalized documents.

Robust, Simple APIs

The MarketDirect VDP Enterprise Integration Server is a fully scalable server system for rendering personalized images and documents in real-time with high-speed caching and load balancing for a high volume output. Web services (SOAP) and HTTP URL interfaces allow you to integrate personalized images and documents into your website or application.

Image Personalization

The MarketDirect VDP Enterprise Integration Server’s available image personalization module enables you to integrate engaging personalized images into your print or web applications. With a library of available artwork, the image personalization engine combines data with the template to render the image. Personalized images can be incorporated into websites, emails or even high resolution printed applications.

Production Workflow

The MarketDirect VDP Enterprise digital print workflow tools connect to any digital press to streamline production and delivery of high resolution artwork. With support for a broad variety of formats and sophisticated image handling options, production will always run at full speed.

Scalable, flexible

MarketDirect VDP Enterprise services are 100% scalable ensuring you can configure the system you need now and grow as your business requires. This means you can easily add additional services and through-put whenever you need addition speed and volume.

Who is MarketDirect VDP Enterprise designed for?

Online Personalized Gifts
System Integrators
Enterprise VDP Applications

To learn more about Market Direct check out the brochure.

Always-On Cloud-Ready Services

As an eProductivity Software cloud-managed solution you won’t ever have to worry about MarketDirect server availability or uptime, you can focus on servicing your customers and your business. Our professional services team keeps your solution up to date and running smoothly, alerting you to potential threats and providing 24/7 monitoring.

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