Zumbiel Packaging
How a Unified Data Strategy Forged New Revenue Streams and a Culture of Proactive Decision-Making

About the company
As one of the largest independent paperboard packaging companies in the United States, Zumbiel remains a family-owned business and provides a wide range of innovative packaging solutions to clients in the beverage, food, automotive, pharmaceutical, and general consumer product markets.
With a focus on adaptability and diversification critical to another 180 years of success, Zumbiel boasts a full complement of printing and converting technology, including a brand-new HP PageWide T470S digital press. The PageWide technology will enhance Zumbiel’s production agility and allow faster speed-to-market while economically producing variable data content for high-volume folding carton customers.
The challenge
With over 180 years of experience, a reputation for unrelenting product innovation, and a dedication to its customers, Zumbiel Packaging is driven by its motto: ‘It’s not the big that eats the small; it’s the fast that eats the slow.’
That is why it has put its trust in eProductivity Software (ePS) to help solve specific pain points caused by a ‘spider web’ of technology sprawl. These challenges included inefficiencies caused by an overreliance on manual scheduling, a lack of comprehensive and accurate business performance reporting, and wasted time manually reconciling multiple data sets.
Key benefits
Executive Summary: A Culture Transformed by Clarity
Two years after a landmark technological go-live, Zumbiel Packaging has fundamentally transformed its operational DNA. By replacing a fragmented technology landscape with an integrated business management platform from eProductivity Software (ePS), the company has shifted from reactive problem-solving to proactive, data-driven strategic management. The creation of a "single source of truth" has unlocked remarkable outcomes: a new, multi-million-dollar revenue stream, a proactive management culture, and a resilient foundation for future growth. The investment is unequivocally considered the best strategic move for the company, providing the stability and clarity required to navigate a dynamic market.
“Everybody agrees that it was the right change. We've picked the right software and partner in ePS. We made the right decisions... I am confident we made the right choice. This was the best move for our company.”
Barbara Powell, Director of Information Technology at Zumbiel Packaging
The Foundational Shift: From Disparate Data to a Single Source of Truth
To fully appreciate the magnitude of Zumbiel's transformation, it is essential to understand the operational landscape prior to 2023. The company's previous environment was a significant strategic liability, characterized by systems that Barbara Powell, Director of IT, described as "very fragmented," with "nothing was really formally tied together or integrated."
This technological disarray created immense operational friction. The process of forming a coherent business narrative - understanding profitability, production status, or inventory levels - was a laborious and imprecise exercise. As Powell recalled, it was "very loose to put a story together from job costing, production, and shipment data."
Two years after implementing the ePS solution of ERP, smart scheduling, plant floor data collection, and automation, the contrast is stark. According to Powell, the single greatest benefit is the consistent and reliable "availability of data" and the "ability to use that data to help make decisions." The core value of the ePS platform lies in its integrated nature, where "everything is tied together and formally integrated." This cohesion is the bedrock upon which all subsequent benefits have been built.
“With the implementation and support from ePS, everything is now integrated; we're able to get the complete story from that... it has helped with decision making and gives us visibility on the status of the business, the inventory, and foresight into what next week, or month looks like.”
Barbara Powell, Director of Information Technology at Zumbiel Packaging
| Business Function | State Before ePS | State Two Years After Implementation |
|---|---|---|
| Strategic Decision-Making |
Based on fragmented, disconnected data requiring manual compilation. | Driven by a unified Business Intelligence platform with real-time data, enabling proactive analysis. |
| KPI Reporting |
Subjective, quantity-based metrics discussed in reactive weekly meetings. | Objective, automated MSF-based KPIs reviewed proactively by managers via self-service dashboards. |
| New Business Development |
Technologically unable to support the complexity and speed for digital printing. | Enabled a new $2M/year digital business model by providing essential agility and real-time visibility. |
| Plant Floor Operations |
Paper-based scheduling; high risk of incorrect material and label usage. | Integrated data collection with built-in ‘guardrails; that programmatically prevent material and labeling errors. |
| Compliance & Quality |
Manual, error-prone notifications for certified jobs; reliance on human memory. | Automated, reliable system notifications for FSC/SFI jobs, ensuring consistent compliance. |
| Overall Business View |
A ‘loose story’ pieced together from multiple sources. | Clear, holistic understanding of inventory, production, and shipping, enabling effective planning. |
Activating Intelligence: Revolutionizing Management and Performance Metrics
The transition from fragmented data to a unified repository was the foundational first step. The second, and equally transformative step was activating data through ePS’ Business Intelligence module. This capability moved Zumbiel beyond simple data availability to accurate application of data, fundamentally reshaping management practices, performance measurement, and the organization's culture of accountability.

Transforming the KPI Review Process
The impact of the BI platform is best illustrated by the radical transformation of the company's KPI review process. Before ePS, Zumbiel operated on a classic reactive management cycle. The leadership team would convene a 1.5-hour weekly meeting to review performance data compiled manually. Because information was not readily accessible, the meeting itself was often the first time managers saw the results, frequently leading to what Powell calls a "big surprise at what all the numbers were."
The new paradigm is one of proactive, continuous management. The BI dashboards now update twice a day, providing a near real-time view of the business. Managers are now "expected to go in and look at the charts on their own time," Powell explains, and they arrive at the monthly meeting "prepared with answers as opposed to coming and seeing what shows up." This represents a profound shift. The conversation is no longer about discovering information but about interpreting it.
Eradicating Subjectivity in Performance Measurement
This new culture of data-driven accountability is supported by a more sophisticated, objective approach to performance measurement. Previously, Zumbiel measured shop floor performance primarily in terms of simple quantities, such as cartons produced per hour. This metric was inherently flawed and highly subjective. Partnering with ePS has allowed Zumbiel to eradicate this ambiguity. The company now tracks performance using a more nuanced and normalized metric: MSF (thousand square feet) per machine, per hour, and per employee. This KPI measures the total surface area of board processed, effectively neutralizing the variable of carton size and providing an accurate, apples-to-apples comparison of efficiency across different jobs and shifts.
A clear and bold heading
While the strategic value of data clarity and cultural change is immense, the ePS platform has delivered concrete, quantifiable returns by enabling new revenue streams and creating targeted efficiencies that were previously unattainable.
The Engine of Growth: Enabling a $2 Million Digital Business Model
Zumbiel has successfully leveraged ePS’ capabilities to enter the fast-growing market for short-run digital printing, primarily serving clients such as craft breweries who require smaller, more frequent orders. This strategic diversification has proven highly successful, creating a new business line that now generates approximately "$2 million in sales a year”, according to Powell.
Crucially, this entire venture would have been impossible with the company's previous systems. The old, fragmented infrastructure could not deliver the speed, agility, and real-time visibility needed to manage a high volume of small, fast-turn jobs profitably.
“We would not be able to do what we're doing today on our old system... The schedulers wouldn't have been able to keep up with how they were scheduling things. The clarity of understanding—is this done? Is it ready for the next step? Do we have the inventory? Is it ready to ship out yet? We wouldn't have been able to come up with those answers fast enough to even embark on that business model.”
Barbara Powell, Director of Information Technology at Zumbiel Packaging
Automating for Excellence: Enhancing Compliance and Efficiency
Alongside this major strategic win, Zumbiel has used the workflow automation engine to deliver tangible, targeted efficiencies that reduce costs and mitigate operational risk. These automations have streamlined critical processes, moving them from a reliance on manual intervention and individual memory to a state of systematic, reliable execution.
A prime example is in compliance. For jobs that require specific certifications, such as those from the Forest Stewardship Council (FSC) or Sustainable Forestry Initiative (SFI), the ePS platform now automatically sends notifications to key personnel, including the staff accountant and the quality department. This ensures that the necessary record-keeping and quality checks are performed consistently. Before this automation was in place, the process relied entirely on a Customer Service Representative remembering to inform people about the special requirements, Powell notes. This manual process was fraught with risk, and as a result, "frankly, we missed a lot of them." The automated workflow has transformed compliance from a high-risk, memory-based task into a dependable, systematic process, safeguarding the company's certifications and reputation.
The versatility of the workflow automation is further demonstrated in its application to other areas:
- Crystal Report Automation: Automated generation and distribution of critical reports, eliminating manual report creation and ensuring stakeholders receive timely, accurate information
- MSF Calculations: Automatic calculation and transfer of performance data to Business Intelligence, enabling objective performance measurement without manual data entry
- Palletizer Labeling: Driving labeling equipment directly from production data to ensure accuracy and eliminate transcription errors
These automations collectively free up valuable staff time, reduce human error, and ensure that critical business processes execute consistently and reliably. The impact extends beyond simple efficiency gains, by removing manual touchpoints, Zumbiel has created a more resilient operation that doesn't depend on individual knowledge or memory.
Fortifying the Core: A New Paradigm for Shop Floor Operations
The transformative impact of the ePS platform extends deep into the heart of the manufacturing process. On the shop floor, the integrated data collection system has introduced a new paradigm of control, accuracy, and operator empowerment. By replacing antiquated, manual processes with a single, integrated system, Zumbiel has introduced system-driven ‘guardrails’ that programmatically prevent common and costly production errors, enhancing quality assurance and reducing waste.
Streamlining the Operator Experience
Beyond error prevention, the integrated data collection system has dramatically simplified and streamlined the daily workflow for shop floor personnel. In the past, operators faced a fragmented, multi-system environment that was both time-consuming and error-prone. As Powell describes the old process: "On our old system, scheduling was on paper, right? So at the beginning of each shift, the shop floor team had to print a paper report with barcodes they needed to scan to transfer information between systems. They would have to log in to the labeling software and either scan or key in their job number and line number to access the product information needed for what they were going to run. It was very segmented in terms of how you do a copy change, how you make sure that you have all of the right information, your labels are going to be correct, you have the correct WIP for the product that you're going to run."
With ePS’ integrated platform, this complexity has been eliminated. All necessary information - job tickets, artwork proofs, material specifications, and labeling data - is now delivered through a single, unified interface. The system's integration ensures that "it won't let you log the incorrect WIP into the job that you've checked into. I have all of our labeling queued off of the job that they're logged into, so they get the correct case labels and pallet labels for what they're running."
Powell notes that while there was initial resistance to change, the operators have embraced the new system: "I haven't heard anything that wasn't positive from the operators themselves in a while." The integrated nature of shop-floor data collection has transformed operations from a series of disconnected, manual tasks into a streamlined, error-resistant workflow.
"In a world where you have to do more with less, reducing touchpoints and being able to pack productivity into every square inch of floor space; ePS Radius delivers ROI, true data transparency, significantly increased operational efficiency and genuinely provides you with a competitive edge."Barbara Powell Director of Information Technology, Zumbiel
“The workflow automations have delivered exceptional results. Through automated report generation and advanced data manipulation, we can measure performance using normalized KPIs, such as MSF per machine, per hour, and per employee. This level of analytical precision was unattainable with our previous systems, and it provides the objective metrics necessary to drive continuous operational improvement across the enterprise”Barbara Powell Director of Information Technology, Zumbiel
"They [operators] can only get to the job information that you've scheduled for them, and the information that they get is correct. They can't queue up the wrong labels. They can't use the wrong WIP, so there are a lot of guardrails that I think are excellent features for us."Barbara Powell Director of Information Technology, Zumbiel
Continuous Improvement: Future Focus Areas
As Zumbiel continues to mature in its use of the ePS platform, the company has identified several areas for ongoing optimization and future enhancement:
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Advanced Analytics and AI
The company is exploring migrating to the next generation of BI tools to leverage built-in AI capabilities and natural language processing for even more sophisticated business intelligence and predictive analytics.
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Inventory Management Evolution
To support their growing small-run digital business, Zumbiel is evaluating palletization-level inventory management and exploring solutions for small-package shipments.
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Advanced Scheduling Capabilities
Zumbiel is working toward full implementation of the auto-scheduler functionality. This represents an exciting opportunity to optimize production sequencing and resource allocation further.
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Platform Modernization
The company has a clear roadmap for technology evolution, including migrating to the latest version of the ePS platform, adopting a web-based user experience, and transitioning to the next-generation ERP.
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Enhanced Customer Connectivity
Zumbiel is evaluating implementing a customer-facing portal to provide clients with greater visibility and self-service capabilities.
Conclusion: A Platform for Sustained Competitive Advantage
Two years after their go-live, Zumbiel Packaging's story is one of remarkable transformation and strategic success. The journey from a fragmented legacy system to the fully integrated ePS platform has fundamentally reshaped how the company operates, competes, and grows. The investment has delivered value across multiple dimensions, providing the data clarity and operational visibility that enable proactive, confident decision-making at all levels of the organization. Zumbiel has evolved from reactive problem-solving to proactive strategic management, from subjective performance discussions to data-driven continuous improvement, and from fragmented operations to integrated excellence.